Merlin Entertainments is a global leader in location-based, family entertainment. As one of the world’s largest attraction operators, we create and deliver memorable, immersive brand experiences for our millions of guests. 

Around the world, leisure spend continues to grow as disposable incomes rise and ever greater value is placed on good quality, shared experiences with friends and family. We bring brands to life for our millions of guests through continued investment, capturing new market opportunities and maintaining our strong market position as a unique, multi-format international operator of strongly branded and IP-led location-based entertainment.

We put all of our energy into creating magical memories for our guests. With 67 million visitors every year, that’s a lot of unforgettable moments.